Performance
A French recipe site quadrupled its Page RPM, says the vendor. What changed on the page
Programmatic Spain reports that Opti Digital, a monetization technology vendor, has published the results of its work with Chef Simon, a French cooking platform more than 25 years old. According to the release, Chef Simon multiplied its Page RPM by four in the first half of 2026 compared with the same period of 2025, reaching about 4.3 euros globally and 5 euros in France. Page RPM is revenue per thousand pageviews; the figures are in euros, as published.
The article lists what changed. Chef Simon started working with Opti Digital at the end of 2024 to strengthen its monetization. On the path to recipes shared by outside contributors, the teams added rewarded ads before the user reaches the full recipe. According to the release, the format generated an overall revenue increase of 15%, with CPMs reaching 60 euros in the first tests. Sticky Overlay contributed to the Page RPM growth, and Flying Carpet, on some mobile placements, raised eCPM by 21% in the affected in-content positions.
Two more claims are about speed and consent. Thanks to the lightweight Ad Manager Hub infrastructure, 55% of ad server calls finished in under two seconds, against about 13% in standard ad stacks; calls over four seconds were 24%, against about 52%, and delivery was about four times faster. And an analysis of the consent journey found UX changes that led to an increase of almost 10% in the 'Accept all' rate in a week.
Our reading: the figures are the vendor's own, published in a release, so they count as a report and not as a measurement. A multiple also depends on where the page started: four times a low value is still a low value. What carries over is the list of levers, because none of them is price: a format in a new place on the page, faster ad calls and a consent screen that more people accept. All three change what the page hands to the auction, not the price.
Sources and reading
Programmatic Spain: Chef Simon cuadruplica su Page RPM tras reforzar su estrategia de monetización con Opti Digital